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Archive for the ‘direct-mail’ Category

List, Offer, Copy – Still As Valid Today As It Was 50 Years Ago

April 12th, 2007   Posted by: admin

Direct marketing is often called a game of dollars – getting the basics down and understanding where to put in the time, money and effort where it will do the most good and return the results you need. Success is often a matter of a fraction of a percent response, which can represent thousands of dollars in sales.

Properly aligned priorities and careful execution will yield profit, misplaced effort and sloppiness in execution can cost you. If you keep the basic priority for effort at List, Offer, Copy, Design, your direct mail has the best chance for success. This long-held tenet of direct mail success is just as valid today as it was in the 50s, despite all Read the rest of this entry »

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