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Archive for the ‘copywriting’ Category
Why Online Sales Are Emotional
The differences in media may introduce challenges in the process of selling from a website. But the fundamentals of persuasion remain unchanged. This then means that online sales are not different from offline sales, and this includes the mix of logic and emotions.
The logical versus emotional sales pitch is a confusing one especially to inexperienced salesmen. The truth is that a sales process is highly emotional. The tactics that include communicating benefits and use of consequences to ensure a sale, all target emotions. This is not to say that logic does not apply. Indeed logical perspective of your sales effort is mandatory because it is used by your web customer to justify and support their emotional decision.
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Eight Methods That Will Energize Your Online Sales Letters
Electrify your online sales copy by using any of these approaches to improve conversions.
1. The “Law” Approach
The “discover the (no.) laws of (gaining your product’s benefit)…” Approach tells potential customers that if they don’t own your product, they may be breaking some laws that they don’t know about. Now these laws may not be real laws (like the government makes) but it will still grab their attention because most people don’t want to break laws that stop them from gaining their desired benefit.
2. The “I Took The Dare” Approach
The “one of my customers challenged me to help them (your product’s benefit) and I won…” Approach tells potential customers that someone just like them dared Read the rest of this entry »
A Dozen Provocative Approaches For Online Sales Letters
Try these sales letter approaches to motivate your online prospects to purchase your product or service.
1. The “Sold Separately” Approach
The “hurry, I’m considering selling some parts of this (product/package/membership site) separately…” Approach tells potential customers that they better order your product soon or they won’t get everything for one price. You could even mention that the overall cost of the product will be more if you divide it up and sell it separately.
2. The “Quiet Benefits” Approach
The “some people are quietly (your product’s benefit), ever wonder how they do it?…” Approach tells potential customers that your product is the secret ingredient that people have been using to gain their desired benefit so easily. You Read the rest of this entry »
Ten Sure-Fire Ways To Improve Your Online Sales Copy
Utilize some of these ten winning methods in your online sales copy for additional conversions.
1. The “Trust Who?” Strategy
The “there are all kinds of people becoming (your type of business/profession) every day…” strategy tells customers that the market is being saturated with tons of wannabees and it’s getting hard for them to know who to trust. You can instantly eliminate all your new competition by giving them a reason to trust your business. You can mention how long you’ve been in business, how many customers you have served, how many similar businesses have gone under but you are still standing, etc.
2. The “What’s Wrong?” Strategy
The “you would have to be a (negative label) not Read the rest of this entry »
Twelve Sales Copy Approaches To Spice Up Your Online Sales
Here are a dozen sales copy approaches for more effective online sales results. See how they work for you.
1. The “What Vacation?” Approach
The “it was so good I spent most of my vacation (reading, hearing, watching, using) it…” Approach tells future customers that someone else’s information product you are promoting is so good that you would cut out your fun time for it. You could even mention that your spouse, girlfriend, boyfriend or friends were mad at you for doing that. Other fun times people have are parties, holiday celebrations, etc.
2. The “Cheap Event” Approach
The “bonus: a (no.)% discount on any event I hold in the next (no.) years…” Approach tells future customers that Read the rest of this entry »
Ten Secret Strategies To Improve Your Online Sales Results
Here are ten strategies that will work wonders on your online sales results when used for the right situation.
1. The “Feeling Guilty?” Strategy
The “don’t purchase our product if you’re going to feel guilty about others struggling to (your product’s benefit)…” strategy tells your prospects that other people will have a harder time gaining their desired benefit without your product. It uses reverse psychology and many people do feel guilty when they are gaining a benefit while others are struggling.
2. The “Valuable Skill” Strategy
The “this one skill alone is worth (number) the cost of (your product’s name)…” strategy tells your prospects that your product will give them a skill that will pay for itself. Read the rest of this entry »
Five Effective Tips For Writing Successful Sales Letters
One of the most powerful weapons in any marketer’s arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even millions of people all at once.
There are many ways to go about crafting the perfect prose needed to grab and hold the attention of your target market. Here are some tips that you may want to keep in mind.
Tip #1
Your Opening Sentence Or Headline Must Make Your Reader Sit Up And Take Notice
A great copywriter’s secret is to begin your ad or article or web page with a powerful question. This makes the reader curious right off Read the rest of this entry »
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